Ben & Jerry’s Launches New Ice Cream Desserts for Your Dog

Jan 12, 2021 | Insight

Ben & Jerry’s, one of the world’s most well-known ice cream brands, is going to the dogs. Literally. As the company is releasing two new flavors designed exclusively for canines. 

Dubbed, “Doggie Desserts” the frozen treats are specifically formulated for dogs. “The frozen fun of peanut butter & pretzel swirls in “Pontch’s Mix” or the cool creaminess of pumpkin and mini cookies in “Rosie’s Batch” is just what a good dog needs after a raucous puppy playdate or a long walk with their human,” the brand said of the two new offerings for your pet.

“Pontch’s Mix” and “Rosie’s Batch” were named after two real dogs in the Ben & Jerry’s office.

All of the high-quality ingredients used in Doggie Desserts can also be found in current Ben & Jerry’s ice cream recipes.

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s Global Marketing Specialist who also happens to be a certified veterinary technician. 

“We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.” 

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