American restaurant chain, Chipotle announced it will air its first national TV ad starring a professional athlete to promote a celebrity-inspired menu. The 60-second spot will premiere on July 5 during a soccer match between U.S. Women’s National Team and Mexico.
The ad features Julie Ertz, of the U.S. Women’s National Team, as she hits the gym and details her preferred Chipotle meal. The ad is part of a larger campaign featuring several athletes and their favorite Chipotle meal.
“Chipotle is proud to be an integral part of athletes’ training regimens across all levels,” said Chris Brandt, Chief Marketing Officer. “We’re excited to share Team Chipotle’s stories and rally our fans around these elite competitors.”
Team Chipotle
Starting today, fans have the chance to eat like their favorite athletes through specially curated menu items. The campaign marks Chipotle’s largest celebrity-inspired menu launch in the brand’s history.
The Julie Ertz Bowl
Steak, Brown Rice, Black Beans, Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Romaine Lettuce, and Gua
The Nneka Ogwumike Bowl
Brown Rice, Black Beans, Fajita Veggies, Roasted Chili-Corn Salsa, and Guac
The Kate Courtney Bowl
Chicken, Brown Rice, Black Beans, Fajita Veggies, Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa, Guac, and Romaine Lettuce
The Kolohe Andino Salad
Supergreens Salad Mix, Barbacoa, White Rice, Black Beans, Tomatillo Red-Chili Salsa, and Guac
The Brooke Raboutou Salad
Supergreens Salad Mix, Sofritas, Brown Rice, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, and Guac
The Alix Klineman Bowl
Double Chicken, Brown Rice, Pinto Beans, Extra Fajita Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Light Romaine Lettuce, Light Sour Cream, and Guac
The Jagger Eaton Burrito
Steak, White Rice, Black Beans, Tomatillo Red-Chili Salsa, Roasted Chili-Corn Salsa, Cheese, Guac, and Romaine Lettuce
The Michael Norman Burrito
Double Wrapped Burrito, Double Chicken, Light Brown Rice, Light Black Beans, Tomatillo Green-Chili Salsa, Guac, and Romaine Lettuce
