IHG Hotels & Resorts Launches ‘Vignette’ Luxury & Lifestyle Brand

Aug 31, 2021 | News

Image via IHG

IHG Hotels & Resorts has today announced Vignette Collection as its new Luxury & Lifestyle brand, with hotels in Australia and Thailand the first to join the collection.


IHG’s Vignette Collection will be the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries. The Collection further extends IHG’s fast-growing Luxury & Lifestyle offering for leisure and business travellers.

According to the brand, “These exclusive properties in sought-after urban and resort locations will accelerate IHG’s growth and meet an increasing appetite from travellers for one-of-a-kind stays.”

Keith Barr, CEO, IHG Hotels & Resorts, said: “Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale. As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.

Australia and Thailand

Among the first hotels to join IHG’s Vignette Collection will be Hotel X, a 5-star hotel, dining and lifestyle destination in the center of Brisbane’s Fortitude Valley, Australia. Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant-Garde lighting and exceptional views of the cityscape.

Thailand’s vibrant Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection. Working in collaboration with Thailand’s leading integrated lifestyle real estate group, Asset World Corporation Public Company Limited (AWC), the hotel is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle destination. 

“AWC feels honoured to be the first partner in Asia and one of the first globally to launch a hotel under IHG Hotels & Resorts’ new Vignette Collection,” said Wallapa Traisorat, CEO and President, AWC. 

“With the backing of IHG’s global systems and support, we are confident that our unique hotel, located in the vibrant and lively beachfront destination of Pattaya, The Aquatique, will appeal to all travellers seeking inspirational and exceptional experiences.”

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