Indian Fast Casual Food Concept ‘Curry Up Now’ Plots Aggressive Growth

Aug 25, 2021 | News

Image via Curry Up Now

In the last ten years, husband-and-wife co-founders Akash and Rana Kapoor have expanded the Curry Up Now brand to include three food trucks, 14 brick-and-mortar restaurants and several digital kitchen outposts nationwide.


The largest and fastest-growing Indian fast-casual restaurant in the US, Curry Up Now has announced rapid expansion plans with a limited-time franchise development incentive that allows experienced, multi-unit operators to sign a deal for a minimum of three Curry Up Now franchise restaurants rather than the normal five-unit commitment.

In light of the pandemic Curry Up Now additionally announced that it is temporarily reducing the development fee for eligible entrepreneurs that enter a new multi-unit operator agreement. This limited-time offer is only applicable on new deals to develop a minimum of three restaurants, signed before September 30, 2021.

In the last ten years, husband-and-wife co-founders Akash and Rana Kapoor have expanded the Curry Up Now to include three food trucks, 14 brick-and-mortar restaurants spanning coast to coast, and several digital kitchen outposts nationwide. In addition, the craft cocktail bar Mortar & Pestle is housed within select Curry Up Now restaurants and available as a sister brand for franchisees to establish based on local market dynamics.

In addition to a bold brand and innovative menu with unique takes on Indian Street Food, Curry Up Now offers franchisees industry-leading unit economics. The restaurant design can operate in a flexible footprint ranging from 1,300 to 3,500 square feet, and several franchisees have identified opportunities to convert existing spaces to drastically reduce initial build out costs.

“With an increase in Class A property availability and attractive lease deals being negotiated now, we designed this incentive to encourage savvy entrepreneurs to get off the sidelines, take action and join the Curry Up Now family,” said Akash Kapoor, CEO and founder of Curry Up Now.

“We’ve successfully worked hand-in-hand with our franchisees to build creative strategies to maintain momentum, sign deals and open new locations during the pandemic. They recognize the opportunity to invite additional franchise partners to the table as Curry Up Now’s brand presence grows across the country.”

Kapoor added, “We’ve also worked very hard on our supply chain to make our food available all over the country so we can basically open anywhere. With our industry-leading technology partners like OIo, Thanx, Dolce Software, Ctuit, COGS-Well, MomentFeed, Tattle, Plate IQ, Givex, and Revel Systems, we feel very confident about our tech stack to help support our growth.”

Over the last 18 months, Curry Up Now said it has opened seven new locations and signed multiple, multi-unit franchise deals to expand in the Dallas, Austin, and Fort Worth, Texas, areas. Curry Up Now plans to open seven additional new locations in 2021 with lease signings confirmed in California, Georgia, Indiana, and Texas, and more than 50 restaurants in varying stages of development.

“The market is still ripe for continued expansion and growth,” said Kapoor.

“With our franchisees, development team, investment partners and new locations rapidly opening, we have successfully grown our brand to all four corners of the continental U.S., and the sky’s the limit.”

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