Most consumers want to eat food that has been made in an environmentally friendly way, but most also don’t know how to actually do it.
Research shows that the world’s food system is responsible for a third of overall global CO2 emissions. This has increased the focus of both consumers and brands on climate beneficial foods. According to IFIC’s 2020 Food and Health Survey, 6 in 10 US consumers say that it is important that the food products they purchase or consume are produced in an environmentally sustainable way.
According to a recent article published by the World Economic Forum, not all the news on this issue is good.
The same report also points out that, despite this increased interest, consumers find the buzzing and sometimes obscure world of climate beneficial food puzzling. From complex labels to opaque sourcing and unclear carbon impact, 6 in 10 consumers say it is hard to know if the food choices they make are environmentally sustainable; of those, 63% say it would have a greater influence on their choices if it were easier. There are even examples of people sharing their frustration.
From food and beverage companies to universities and non-profits, the sustainable food development and communication industry is experiencing a real boost but has a long way to go before making the transition to a more sustainable diet seamless for consumers.
Author of the article, Chiara Cecchini , the Global Shaper, Sunyani Hub, Future Food Institute, offers extensive advice on how consumers can be more environmentally conscious when shopping.
“If you want to introduce more climate-beneficial food into your diet but don’t have time to go to the farmer’s market every week or to cook your own food on a daily basis, a first positive step could be turning to sustainable snacks that are ready to eat or drink and can perfectly fit into your busy everyday schedule,” writes Cecchini.
You can read the rest of her helpful insights here.